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Protection of Personal Data

RELATED TO THE PROCESSING OF PERSONAL DATA

LIGHTING TEXT

1. Purpose of the Illumination Text and the Position of our Company's Data Officer:

Our company (“Belka group” and / or “Company”) has the title of “data responsible” within the scope of Personal Data Protection Law (“Law”) No. 6698 in terms of personal data regarding customers, and personal data realized by Belka group in accordance with this Law It is aimed to clarify about the processing activities.

2. Purpose of Processing Personal Data of Customers:

Personal data belonging to the customers, the work required to benefit the products and services offered by Belka group, the work units carried out by the business units and the related business processes are carried out, the necessary work is carried out by the relevant business units for the realization of commercial activities carried out by Belka group, and the work processes related to Belka group ' Personal data processing conditions specified in Articles 5 and 6 of the Law, including planning and execution of commercial and / or business strategies of the company, ensuring the legal, technical and commercial occupational safety of Belka group and the persons who have a business relationship with Belka group; and are processed for their purposes. Detailed information on the processing of personal data will be available by Belka group under the Law No. 6698 on the Processing and Protection of Personal Data.

3. Personal Data to be Processed with the Explicit Consent of the Customers and Purposes of Processing:

Personal data to be processed in accordance with open consent and processing purposes are specified in the Text of Consent.

4. Transfer of Personal Data of Customers:

Personal data belonging to the customers, the work required to benefit the products and services offered by Belka group, the work units carried out by the business units and the related business processes are carried out, the necessary work is carried out by the relevant business units to carry out the commercial activities carried out by Belka group, and the work processes related to Belka group ' Commercial and / or business strategy planning and execution, 8. and 9 of the Law, including planning and execution of activities necessary for the legal, technical and commercial occupational safety of Belka group and related persons who are in business relationship with Belka group. Our Online Group Companies, Company officials, affiliates, business partners, suppliers, shareholders, legally authorized public institutions and organizations, and private institutions.

5. Personal Data Collection Method and Legal Reason:

Personal data are collected from customers electronically. Personal data collected for the above-mentioned legal reasons can be processed and transmitted in the Articles 5 and 6 of the Law and for the purposes specified in the Text of Consent and where this Statement of Clarification and express consent is required.

6. Rights of Customers as Personal Data Owner:

Data owners in accordance with Article 11 of the Law; (i) learning whether personal data has been processed about them, (ii) requesting information if personal data has been processed, (iii) learning the purpose of processing personal data and whether it has been used in accordance with its purpose, (iv) transfer of personal data at home or abroad knowing third parties, (v) requesting correction of personal data if it is incomplete or incorrectly processed, and requesting that the transaction performed in this context be notified to third parties to whom personal data is transferred, (vi) Although it has been processed in accordance with the provisions of the law and other relevant laws, requesting the deletion or destruction of personal data in case of departure and requesting notification of the transaction made within this scope to third parties to whom personal data is transferred, (vii) objecting to the emergence of a result against the person by analyzing the processed data exclusively through automated systems and (viii) It has the right to demand the compensation of the damage in case it is damaged due to the illegal processing of the work.

Requests for the exercise of such rights may be submitted by personal data holders by Belka group under the Law No. 6698 on the Processing and Protection of Personal Data Policy. Belka group will evaluate these requests and conclude them within 30 days. Belka group reserves the right to request a fee on the fee schedule (if any) determined by the Personal Data Protection Board regarding the requests.

RELATED TO THE PROCESSING OF PERSONAL DATA

CONSENT TEXT

Our company Belka group (“Belka group” and / or “Company”), has the title of “data officer” within the scope of Personal Data Protection Law (“Law”) numbered 6698 in terms of personal data regarding customers, which is executed by it is aimed to provide explicit consent for the specified personal data processing activities.

For the following situations where the personal data processing conditions stated in the article 5/2 and 6/3 of the Law cannot be met, the explicit consent of the customers must be obtained in order to process personal data by Belka group. Regarding processes that do not require explicit consent, data processing activities are carried out within the scope of the Clarification Text, and in processes that require explicit consent, data is processed in accordance with the basic principles specified in the Text of Clarification.

In this context, the personal data of the customers are processed by Belka group under the Law No. 6698 on the Process and Protection of Personal Data for the purposes specified in Section 3 - Article IV and in accordance with the procedure herein. Accordingly, personal data; creating campaigns for customers, offering special opportunities that Belka group customers can use to Belka group customers in Belka group, conducting cross-selling, determining the target audience, following the customer movements, carrying out activities that increase the user experience, improving the functioning of the mobile application with Belka group website and the Customer personalization according to their needs, direct and indirect marketing, conducting personalized marketing and remarketing activities, personalized segmentation, targeting, analysis and internal reporting activities, market research, planning and execution of customer satisfaction activities, Belka group's products and services. It is also customized according to the likes, usage habits and needs of the people concerned and recommended and introduced to the related people, and even the planning and execution purposes of the customer relationship management processes. l, in general, the planning and execution of the sales and marketing processes of Belka group 's products and / or services, and the planning and execution of the processes to establish and / or increase the commitment to the products and / or services offered by Belka group, and this may be shared with the parties specified in the Lighting Text for purposes.